Miffa is da # 1

Friday, February 17, 2006

Marketing & Metrics


A little, but smart, bunny like me is amazed by a lot of things day after day…

One of them is when I see people paying several times the amount one would pay for an item. Let’s explain this further.

A carrot has several features and benefits that all little and no so little bunnies know: Freshness, sweetness, etc. And so we evaluate the price we would pay for them.

As time goes you know that Honest Bunny Joe has the best carrots and so we buy him most of them.

I wonder why in human world people tend to pay a lot for what it really cost thousand times less, so I asked father bunny.

He said to me that all is related to human condition. They have developed a science to induce and to get profits from this. It’s called marketing

"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”.


And beside of this he told me about perceived value, expectatives, experience and many obscene things.

This morning I hear this song on the radio: Choose Life by Underworld

Choose life.
Choose a job.
Choose a career.
Choose a family,
Choose a fucking big television
Choose washing machines, cars,
compact disc players, and electrical tin openers.
Choose good health, low cholesterol
and dental insurance.
Choose fixed-interest mortgage repayments.
Choose a starter home.
Choose your friends.
Choose leisure wear and matching luggage.
Choose a three piece suite on hire purchase
in a range of fucking fabrics.
Choose DIY and wondering who you
are on a Sunday morning.
Choose sitting on that couch watching mind-numbing
sprit-crushing ga me shows
Stuffing fucking junk food into your mouth.
Choose rotting away at the end of it all,
pishing you last in a miserable home
Nothing more than an embarrassment to the selfish,
fucked-up brats
You have spawned to replace yourself.
Choose your future. Choose life.

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