MTV, Buzz marketing and Aston Martins

After some time reading about them and some further r+d that proved me that this campaign is one of the biggest hits, I made myself some questions...

I have been really concerned about the ability that mega ad agencies have to convince clients to spend several thousand millions in a campaign.

Money + some ideas + scandal can give you the opportunity to succeed.

What it really disturbs me is:

• That lame obsession to render all this kind of shit as “below the line”
• If you go after a lame segment you´ll get nice response (but no €)
• We are more idiot now than a month ago
• Buzz is increasingly being used (but do we really need that
  
  

But all that shit will be under control if the community will be active enough to dilute those actions.

A nice example is found here, I really want to thank those guys for their effort.