Miffa is da # 1

Friday, December 01, 2006

The 22 Non Mutable Laws of Selling Carrots: # 5 Focus

Sometimes breaking the law is a good move !

This is one of my favourites, but I really screwed it up a little bit. Focus regarding carrots means “do not put more carrots in your mouth that the amount you can’t actually chew”

What Mr Trucha and partners originally said it was: "The most powerful concept in marketing is owning a word in the prospect's mind".

Easy? Here it is the opinion of Alain Duffou - Alain is an executive who works for one big French company – I love to talk with French people over the phone because his funny and cheerful accent speaking English is unbeatable as their efforts to sell luxury cars.

“I can't help but to think that this book has overly simplified thinking”

I totally agree about that. If you think that managing markets and consumers can be reduced to 22 laws you would need to buy the bestseller “How to win a million dollar in Las Vegas with no effort”

Ehemm… About the law itself. You must conquer a piece of your customers (prospects) minds with a word or concept powerful enough to describe your activity and aim.

Fresher taste ™ is a good choice. I would prefer Miffa’s own ™ (but FB told me I am not a TV star and I have no “share of mind”


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  • Miffa's own has a better sound.

    By Anonymous Anonymous, at 12/01/2006 03:35:00 pm  

  • Breaking the law in marketing sometimes is the better option.

    I would like to say that your remarks about Ries & Trout's book are better than the ones made by my teacher.

    By Anonymous Anonymous, at 12/04/2006 03:41:00 pm  

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