The 22 Non Mutable Laws of Selling Carrots: Law 2 Category

C'on Miffa you don't need glasses!

WTF! I thought the art of selling carrots was a complicate one, but now I’ve changed my mind. This is just a matter of rabbit sense. So here it’s chapter two: The Category Law

If you can't be first in a category, set up a new category you can be first in.

Given that it's very hard to gain leadership in a category where competition already exists, (you have nothing to do as a blog star or a superhero) it's better to create a product in new category than trying to attack existing categories.

If your supermarket offers you florette salads at a price a fancy restaurant would be able to match, something is wrong, or may be it’s not. They have done their homework and they did create a new category – the ready to make for lazy bastards lettuce - said a tired and really fucked up Father Bunny.

Category doesn't have to be radically different, e.g. if there's dominant player in soda drinks one can become the first to launch energetic drinks

If one can't be the first to produce genetically altered carrots, one can still be the first to do the most bizarre things with them- Said Miffa Chan