The 22 Non Mutable Laws of Selling Carrots: Law 1

Dou you really ask for a Pepsi? you lier

It's better to be the first luxury carrot seller than it is to have the better carrots

Being first in any category or market (luxury carrots) is going to give you some advantage - being the leader comes from being first. It's much easier to get into the mind of carrot lovers first that try to convince them that your carrots are better and they will need to pay and extra.

Improvements are always made to product/service inventions and innovations, but the one who hit the first has a premium advantage. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality.

- Bear in mind that this is valid, Miffa, as long as you won’t get mad about cost reduction to have more profits like Ford does using several components in a Jaguar that are the same you find in a Ford Focus. – added Father Bunny

Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name. Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got.

- This could be described as conservative behaviour, but it’s more likely to talk about fear to fail in the right choice . In this case luxury carrots named Miffa will designate them and people will order a Miffa or Miffa's. - added FB again.